Music Magazine Advertisement

Initial Thoughts

We had a conversation in class about the different music magazines that there are available to us. I found out today that they are a lot of different magazines that are available and they all have different target audiences and artists inside. In the picture below you can see just some of the magazines in which you can buy and that are available to us.

We then went on to speak about how music magazines have changed over time, with added colour and picture to come across to their target audience. Music magazines have been around for a very long time, especially NME which started all the way back in 1952 and is still around to this day as shown in the picture below.



Talking about NME; here is their latest, 2015, copy of their magazine. In the picture above you can see how it all started and below you can see how it is to this day. As you can see in this years issue is much more colourful and vibrant and really draws in their target audience. You can see that there are conventions that they stick to which is the use of pictures in all of their magazines which are eye catching to someone walking down a magazine isle.



Here you can see 'Kerrang!', this magazine is different to NME in a lot of ways but the same in some. You can tell by looking at the magazine that the target audience is for younger people whilst NME is for older people, a big giveaway is the advertisement of posters at the top of the magazine which would appeal to younger people over the older target audience that NME aims towards.



Here are two more music magazines that we looked at, we broke them down to see what their target audience would be and what sort of artists advertise in them. Frank Hamilton is an unknown artist that is looking to advertise in a magazine that promotes more unknown people instead of the mainstream people therefore the following two magazines would not be suitable.




For my music magazine advertisement it would be best to advertise Frank Hamilton's Album in the NME magazine as this magazine promotes the unknown and upcoming artists more than the others and is very well known therefore it would be a great place for Frank Hamilton to become more known and promote himself.

Research - More Existing Music Magazines That We Looked At

We looked at a lot of differennt music magazine adverts from a lot of different types of music magazines and we then found out that they all have some particular things such as they all have the artists name and they all have the album name that it is presenting. Another thing that will always be on there is an image of some sort that is relaying the album to the people that are looking at the advert.  We also found that if the genre of music was country then they would b wearing a shirt and will some of the time be animated in some way. Surrounding the adverts you will also see things like copyright information and you will most likely see a release date and social media information as well. 

 

Above you can see a music magazine ad  by the artist called Kyle Park. I found this on the internet and annotated it using powerpoint. I put the notes on it with all of the different conventions in what a music mag ad should have and what this has to make it easier for us when we got to creating our own. Completing this task made me understand what needs to be within the music magazine advert.

Evidence of Music Magazine Advert production: Frank Hamilton - "Summer"

Firstly i imported a plain picture of the field in which most of the music video was filmed. This was just a single image which was imported at this point. Below you can see the original image of the field. 

Below you can now see the image after i have added the filters onto the picture and i also added a lens flair into the top left hand corner of the picture to add the effect of the sun being there. I then added 2 filters on the picture to re create a sunny day even though as you can see in the original image it wasn't.  

The next thing that I did on the music magazine add was that i added the text of the artists name and the name of the album. This is the text 

 

 Below you can now see what i did next. This is when i added the pictures of the 2 people into the advert. The first person that was added was the younger version. He was added and then i changed the opacity of that particular layer so that i was able to make it look lik it was the past. The second person that wasthe present day version of the person that was within the music video. 

The next thing which i did was to add the album release date which was originally white text. To give it this effect i added another layer which had just what i wanted the text to be and the same colour. After this was done i then made sure that the layer for this was above the text in the layers. I then right clicked on the image and clicked create clipping mask which allowed me to create this effect. 

The last thing i did to create the magazine advert was to add the different  platforms the music would be on so i added logos such as facebook and soundcloud as you would be able to find the videos on these platforms if the artist decided to release a new music video.

 

Here is the final product after construction: